Brand Identity & Customer Experience Designer based in Amsterdam curious about brands putting purpose at its very core & creating salient customer experiences around it. Tweets about brand identity, CX/UX/UI, service design, photography @andreasconradi
FIELDS CHINA
Fields is an exclusive online supplier of high quality food – organic whenever possible. Mattmo created for Fields an entire brand strategy for the Chinese market and new visual identity. The images show applications of the new design, including the website.
Creative Direction: Paul van Ravestein, Monique Mulder
Strategic Design: Andreas Conradi
TYPE DIRECTORS CLUB OF NEW YORK AWARDS WITH ‘TYPOGRAPHIC EXCELLENCE’
In 2007 I designed the conference posters for “22. Bundestreffen Forum Typografie” together with Andreas Uebele and Tino Grass. With our master of printing, Karl-Heinz Janke, I produced 800 posters on three qualities of paper in manual silkscreen print.
In 2008 we received the award for “Typographic Excellence” by the Type Directors Club of New York for the conference’s integrated communication design.
EXPLORING BRAZIL’S VISUAL CULTURE — 42 COMPREHENSIVE ENCOUNTERS WITH THE VISUAL CULTURE OF BRAZIL
In 2006 and 2007 I worked as a researcher and designer in São Paulo, Brazil. With the insider’s view I gained there, I started to examine the country’s visual culture in an broad yet personal way. I was able to carry out 42 exciting interviews with art-directors, designers and artists. Along with a collection of 1400 images, these formed the basis of this book project.
FLORIADE 2012
For Floriade 2012 Mattmo and OKRA landscape architects made a proposal for including the cultural relics on the venue into the fair´s program. The goal was to create an experience that could also continue after the Floriade. Then this area is going to be transformed into a high-quality green business park. The proposal is primarily aimed at families with children aged 8 to 12 years. The quality of the experience is based on a balance between entertainment, education, and escape from the everyday aesthetics. In material choices as much as possible based on natural and sustainable materials that match the Cradle to Cradle principle.
Strategy: Suzie Felix, Monique Mulder, Wim Voogt, Paul van Ravestein, Andreas Conradi
Design: Frank van Zuilekom, Andreas Conradi, Mayuko Ando
OPENING ikPOD INSTALLATION IN HOLLANDSE SCHOUWBURG, AMSTERDAM
At the Hollandsche Schouwburg a wall holds 6,700 family names of Dutch Jews who were murdered during the German occupation. The ikPod, an iPod adaptation custom made by Mediamatic, links the names on the wall to all available information about the family members on the Jewish Digital Monument website. Visitors can scan the names on the wall with the ikPod to learn about the individual histories behind the names.
22.BUNDES TREFFEN FORUM TYPOGRAFIE — 22FT RECEIVES THE TDC AWARD FOR TYPOGRAPHIC EXCELLENCE
During my last year at university, I designed the poster for the conference “22. Bundestreffen Forum Typografie” with Andreas Uebele and Tino Grass in Düsseldorf. Together with our master of printing, Karl-Heinz Janke, I produced 800 posters on three qualities of paper and two colours in manual silkscreen print. In 2008 we received the award for “typographic excellence” by the Type Directors Club of New York for the conference’s integrated communication design.
AUTARCO, VISUAL IDENTITY AND WEBSITE
Mattmo created the visual identity including the website of Autarco; a Shanghai based company specialised in selling innovative solar, wind and led energy products. We used the font Sommet and added an open letter “a” by hand. The icons represent the 3 focus areas: SOLAR, WIND, LED
Creative Direction: Paul van Ravestein
Design: Andreas Conradi
PRESENTATION AT TYPOBERLIN 2008
At TypoBerlin Conference 2008 I presented highlights from my research project “Exploring Brazil´s Visual Culture”.
That was fun and I got a fantastic review by Anja Hübner, thanks for that: http://typotalks.com/berlin/blog/archives/276
Active brands are little engines of culture — creating it, transforming it and constantly working with the flow of it. A brand as noun "is" while a brand as verb "does".
Published as part of an essay on “Brands and Branding” by Andy Hobsbawm
JESOLO LIDO VILLAGE — BRANDING FOR A RICHARD MEIER RESIDENTIAL DEVELOPMENT IN VENICE
While working for dbox, Amsterdam I developed all major brand elements and a wide range of print and on-screen media for the development. The identity reflects the minimalistic, grid-based approach of Richard Meiers architecture and reflects this vision through all applications.
Branding is not about consistency, it is about creating stories which are coherent.
Marina Willer, Head of Design, Wolff Olins
during Brand New Conference
Decoding: Decision making or how to eat an elephant
The process of making decisions can be fairly complex.
To make it easy it can be split up into 4 bite-sized chunks —
each of them terribly interesting to reveal and understand.
- Motivation strategy
- Decision making strategy
- Convincer strategy
- Reassurance strategy
SUIKER UNIE CSR REPORT
Suiker Unie is the largest Dutch producer of sugar. In their portfolio they have a wide array of different products and do major efforts in controlling and reducing their footprint though the production chain. This year, for the first time, Suiker Unie reported according GRI standards. Mattmo created the sustainability report for this major player in the sugar industry.
Creative Direction: Paul van Ravestein, Monique Mulder
Design: Andreas Conradi
Photography: Frank Ruiter
ORDINA ANNUAL REPORT 2010
Mattmo created the annual report for Ordina 2010. For an ICT consultancy company it is most essential to understand the demands and wishes of their client’s clients. Therefore the dialogue between the company and the public was the theme of choice for this report.
In the book the visions in Ordina’s four focus areas are presented on flip-pages. Clients ask questions and representatives of the specific business area present Ordina’s vision plus background information on that specific topic. Photography got our special attention in this report. An open vision and body-language induce trust in the company, their representatives and business-practice. QR codes connect the dialogue in the book with the web-site where public comments are featured.
Creative Direction: Paul van Ravestein, Monique Mulder
Design: Andreas Conradi
Photography: Frank Ruiter
Print: vandenberg | printmedia, Maarn
RHEINBAHNKULTUR — TWO TRAINS ACT FOR DÜSSELDORF’S CULTURAL OFFERINGS
Two brand new tram trains in the city of Düsseldorf carry our campaign promoting its cultural institutions. Each side of the trains is dedicated to one aspect of the city‘s cultural offerings: art, theater, music, history. Each topic is visualised with one symbol each that is applied in variation over the trains. The texts involve people by telling them something light, paradoxical or humorous about the nature of each type of cultural institution. Our concept and design was chosen by a jury of Prof. Uwe Loesch, Uni Wuppertal — Prof. Dr. Rainer Zimmermann, Pleon Europe — Jurek Slapa, JSK. The campaign is running successfully in its
fourth year and makes thousands of contacts each day. I designed the campaign together with Michel Schier and Wilfried Korfmacher.